Originally briefed as a YCN Student Award with the aim to ‘Inspire more students to travel, stay in hostels and book through Hostelworld'. My response involved a brand refresh, refocusing their existing & recognised brand, but injecting more vibrancy, life, and personality. The second part of my response was the app – moving away from the previously dated UI design. Introducing new features such as Hostelworld ‘Passports’, ‘Worlds’, and communities - all with the aim of maximising the time spent interacting within the Hostelworld ecosystem.