‘A celebration of the mundane, the ordinary, the obvious and the overlooked; Subjects often considered trivial and pointless, but when examined more closely reveal themselves to be deeply fascinating.’ Playing on the ideas of ‘Boredom’ and ‘Curiosity’ - The infinitely looping loading wheel will trick viewers into believing the image has yet to load, and thus making them wait, increasing their level of boredom. However, once invested in the loading of the image the viewer will grow curious as to what the indistinguishable ‘unloaded’ images mean, and will have no other option than to go to the website to find out more.