experience
A design generalist lucky enough to have worked across a wide spectrum of the industry. My career so far has spanned the hyper-digital to the deeply physical – from immersive Augmented Reality experiences to intricate, machine-engraved watch casebacks. Across every medium of design, my work is bound together by a constant drive to keep learning.
Whether crafting interactive digital experiences or specifying micro-scale printed accuracy, I approach every project with conceptual thought, a strategic viewpoint, and a deep obsession with the details.
F1 design systme and Core website/app
Designing for millions of Formula One fans means balancing visual intensity with uncompromising accessibility. Following a major rebrand, I joined a lean two-person design team alongside the Digital Design Lead to rebuild, document, and govern Formula One’s design system, and then roll it out across multiple digital products. Together, we set the foundation for all future digital products, scaling everything from foundational tokens and atomic components, right through to full layouts for all pages across F1's new core website and app.
Covering the entire spectrum of UI architecture, my role focused heavily on critically auditing against WCAG accessibility standards – ensuring that data-dense screens delivered an inclusive, high-performing experience for millions of global fans during peak race-day traffic, without compromising F1’s high-energy visual identity.
Client
Formula one
YEAR
2025
#notinourlifetime
An infected wound? Earache? Routine surgery? Antibiotics have got it covered. But bacteria are rapidly learning to resist antibiotics. This is called Antimicrobial Resistance, or AMR. It’s already a leading cause of death worldwide and it’s getting closer to home every day. Time is running out.
Due to a lack of investment in research, we haven’t discovered a new class of antibiotics for almost 40 years. We urgently need your signature to convince the UK government to invest more money into research, so that scientists can discover effective new antibiotics before it’s too late.
Client
T&Pm
YEAR
2024
RAPHA ROUTES
Reinforcing the Rapha Clubhouse as the heart of cycling in London by introducing a whole-wall takeover archiving the best cycling routes known to the expert Rapha Clubhouse staff and the regular RCC members who frequent the clubhouse.
Free for all visitors to browse, collect, complete, and return in order to earn the Rapha certification stamp upon proven completion of the route. Initially designed for the London Clubhouse, this concept was in the works to be rolled out across many others.
Client
Rapha
YEAR
2023
TWENTYTHREE½
Twenty three and a half degrees, refers to the region found between the Tropic of Cancer (23½) and the Tropic of Capricorn (23½). Recognised as the 'Coffee Belt', this region boasts the ideal conditions for coffee cultivation.
The warm temperatures, high humidities, nutrient rich soil, and abundance of rainfall in this region helps to create the ideal microclimate for coffee plants to thrive. We're on a mission to protect this ever shrinking region, acting as the Guardians of the Coffee Belt°
Client
X
YEAR
2024
Hostelworld (concept)
Originally a YCN Student Award brief with the mission to ‘Inspire more students to travel, stay in hostels and book through Hostelworld'. My response involved a brand refresh, refocusing their existing & recognised brand, but injecting more vibrancy, life, and personality - all aimed towards students.
The second part of my response was the app design – moving away from the previously dated UI design. Introducing new features such as Hostelworld ‘Passports’, ‘Worlds’, and communities - all with the aim of maximising the time spent interacting within the Hostelworld ecosystem.
Client
University
YEAR
2019
Toyota Yaris hybrid
A full 360 integrated campaign development and roll out for the launch of the new Toyota Yaris Hybrid 130.
The typography mimics the exponential boost of power the car receives when the petrol engine combines with the electric motor.
Client
T&Pm
YEAR
2023
Rapha bentonville summit
Every year, the Rapha Cycling Club travels to the most beautiful riding destinations in the world for a long weekend. A fully-supported cycling trip, exclusive to members, with curated routes, specially selected accommodation, and a limited edition jersey – summits are the highlight of the Rapha calendar.
Client
Rapha
YEAR
2023
Lady garden foundation
The Lady Garden Foundation is a national women’s health charity, educating, empowering and breaking taboos around women’s gynaecological health. Over the last 10 years, LGF has funded cutting-edge studies, launched nationwide education programmes, hosted numerous fundraisers, and spread the word through bold awareness campaigns.
A restructured, refined and accessible new website designed, built and handed over to the Lady Garden Foundation team. The goal for the redesigned site was to highlight their admirable work and achievements, whilst keeping the same passion and personality the foundation are known so well for.
Client
T&Pm / Halpern
YEAR
2024
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