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about rapha

'A revolutionary global cycling lifestyle brand and internationally renowned cycle club' with a brand mission to inspire the world to live life by bike.

Overview

Lucky enough to land the role of brand designer at Rapha – this felt like a perfect fit for me as a design, bike, and coffee lover. Having worked at a digital experience agency before this role, the change in area with a move to more traditional graphic design at Rapha helped to build a very well-rounded knowledge of design thinking and crafted execution.

The time was incredibly interesting, working across a wide range of projects, with a talented team, and a lot of room for experimentation in between.

DELIVERABLES

Brand & identity

Motion

Print

Product

Environmental

Artworking

YEAR

2023

Projects

The ideation through to delivery for a new concept, Rapha Routes. In-store route card displays solidifying the Rapha clubhouse as the home of cycling in each city.

Rapha

The ideation through to delivery for a new concept, Rapha Routes. In-store route card displays solidifying the Rapha clubhouse as the home of cycling in each city.

Rapha

Design, templating and artworking for multiple Rapha paid digital advertising campaigns.

Rapha

Design, templating and artworking for multiple Rapha paid digital advertising campaigns.

Rapha

A printed yearly event schedule template for all clubhouses in the network to adapt and display in-store, allowing customers to get a snapshot view of everything happening across the year.

Rapha

A printed yearly event schedule template for all clubhouses in the network to adapt and display in-store, allowing customers to get a snapshot view of everything happening across the year.

Rapha

A printed weekly ride schedule template for all clubhouses in the network to adapt and display in-stores.

Rapha

A printed weekly ride schedule template for all clubhouses in the network to adapt and display in-stores.

Rapha

Artworking for the Rapha x Palace Tour De France collaboration - Retail window displays, Sticker sheets, Team coach.

Rapha

Artworking for the Rapha x Palace Tour De France collaboration - Retail window displays, Sticker sheets, Team coach.

Rapha

One Up x Rapha MTB branded multi-tool given to participants of the Bellingham Rapha Prestige.

Rapha

One Up x Rapha MTB branded multi-tool given to participants of the Bellingham Rapha Prestige.

Rapha

Ground Keeper Customs x Rapha custom mudguard given to participants of the Bellingham Rapha Prestige.

Rapha

Ground Keeper Customs x Rapha custom mudguard given to participants of the Bellingham Rapha Prestige.

Rapha

Artworking for all 2022 Rapha Prestige events - deliverables include logos, cap, musette, social media, posters.

Rapha

Artworking for all 2022 Rapha Prestige events - deliverables include logos, cap, musette, social media, posters.

Rapha

Design for an upcoming (yet unreleased) Rapha collaboration with a high-end carbon folding bike company.

Rapha

Design for an upcoming (yet unreleased) Rapha collaboration with a high-end carbon folding bike company.

Rapha

Rapha Bentonville and Mallorca Summit event collateral – deliverables include print, motion, social media, posters, stickers, and signage. 

Rapha

Rapha Bentonville and Mallorca Summit event collateral – deliverables include print, motion, social media, posters, stickers, and signage. 

Rapha

Rapha A Day In Hell event collateral, including a custom pin given out to all participants of the event.

Rapha

Rapha A Day In Hell event collateral, including a custom pin given out to all participants of the event.

Rapha

Art Direction and artworking for Rapha kit collection releases - including web, social, motion, retail and printed deliverables.

Rapha

Art Direction and artworking for Rapha kit collection releases - including web, social, motion, retail and printed deliverables.

Rapha

Rapha MTB social media features

Rapha

Rapha MTB social media features

Rapha