Frequently asked questions (FAQs)
Location & Availability
Are you a freelance designer based in London?
Yes. I am an freelance multidisciplinary designer based in Greenwich, South East London (SE3). I primarily work remotely with clients worldwide, but I am also available to embed with your team in your London studio for in-house collaboration, kickoffs, or creative sprints.
What types of professional engagements and contracts do you offer?
I offer flexible contract models tailored to your team's needs. You can book me for:
Project-Based: End-to-end scopes such as brand identity overhauls, redesigns, website design and builds, or campaign rollouts.
Flexible Contracts: Hourly, daily, weekly, or monthly retainer arrangements depending on your design pipeline and capacity requirements.
Capabilities & Services
What core design disciplines do you specialize in?
Because my experience is broad and multidisciplinary, I cover most creative areas across physical and digital mediums, specialising in:
Brand Design & Identity Design: Building cohesive visual identities, brand guidelines, typography systems, and scalable asset architectures.
Digital Design: Designing high-performance websites (Figma/Framer), digital product, UI/UX, and robust Figma design systems.
Motion Design: Bringing static assets to life with purposeful animation.
Campaign Design: Creating integrated digital marketing assets, social media campaigns, ad creatives, and custom email templates (Klaviyo).
What is your background working with agencies, startups, and large brands?
I bring a broad, adaptable skillset shaped by extensive experience working both agency-side and in-house. I have collaborated with everyone from CEO's of fast-paced startups to large global multinationals, allowing me to adapt seamlessly to existing brand systems or build new design foundations from scratch.
What tools, technologies, and workflows do you use?
My core technical workflow centers on Figma for UI/UX and design systems, alongside Framer or Squarespace for production web builds. For creative direction, retouching, motion, and asset creation, I use the Adobe Creative Cloud suite (Illustrator, Photoshop, InDesign, After Effects), alongside AI image generation tools and AI code generation.
Can you build websites directly, or do you only provide Figma designs?
I offer both. I can deliver production-ready, interactive websites designed and built directly in Framer—complete with custom animations and CMS integrations—or provide clean UI/UX design handoffs in Figma for your internal development teams.
working together
How do we kick off a new project or contract?
We start with an initial discussion to align on your goals, timeline, and whether a project fee or a flexible (hourly, daily,weekly, or monthly) contract makes the most sense. From there, I provide a clear proposal, with clear deliverables, once agreed we can get started.
working style & integration
Can you step in as a lead designer or work autonomously within an existing team?
Yes. Whether you need an autonomous specialist to own a workstream from concept to delivery or an experienced pair of hands to plug straight into an existing design team (collaborating with product leads, developers, or marketing managers), I adapt quickly to your team's workflow and communication rhythm.
How do you handle design systems, handoffs, and developer collaboration?
I build robust, scalable design systems and component libraries in Figma structured for seamless developer handoff. When working in Figma, I handle the complete production cycle, ensuring responsive layouts, clean token structures, and strict adherence to WCAG accessibility standards.
Employment status
Are you set up as a limited company with professional indemnity insurance and public liability insurance?
Yes. I operate through a limited company structure and carry full Professional Indemnity (PI) and Public Liability Insurance, ensuring a smooth, secure onboarding process for corporate procurement, agency vendor onboarding, and direct contracts.
My Work
Where can I find examples of your work?
You can find examples of my work on both the Portfolio page and the Selected Projects page on my website. Alternatively, you can Contact me if you are looking for something specific.
Clients I have worked with?
A multidisciplinary designer with experience in the luxury, automotive, sport and advertising sectors. With a career spanning pioneering agencies and global powerhouses, Dan has moved from innovative digital experience agency Infinite Form, to branding at global cycling lifestyle company Rapha, to helping to execute global campaigns at WPP owned The&Partnership. In the last couple of years, he's helped to shape the digital design system and digital products for Formula One, explored the e-commerce world at luxury, design-first watch company Aera Instruments, and crafted a credible brand identity and digital presence for worksite safety training company EMSS.
Other clients include: Toyota, M&Ms, Ineos, British Gas, Hawkstone, American Express, Mars Wrigley, Pedigree, The Lady Garden Foundation, Argos, UEA, AON, The Prince's Trust, William Hill, Lexus, Argos, Le Méridien, Arm, Yamaha, and Häagen-Dazs
